Good Times Gift Set
The objective here was to design a unique gift set for retailers & wholesale clubs such as Walmart, Target, Costco, & Sams that grabbed your attention. The fact that the shape was an ice cream truck made it more appealing for gifting purposes as well. Wanted to show product on all sides of this set to make you want to pick it up and spin it around to check the whole thing out. This set incorporated 5 pieces from the current line of product.
The objective here was to design a unique gift set for retailers & wholesale clubs such as Walmart, Target, Costco, & Sams that grabbed your attention. The fact that the shape was an ice cream truck made it more appealing for gifting purposes as well. Wanted to show product on all sides of this set to make you want to pick it up and spin it around to check the whole thing out. This set incorporated 5 pieces from the current line of product.
Oball Packaging
This particular brand was our newest line of products which were designed with geometric shapes in mind. For the box items a hexagonal shape was used for the structure to mimic the shape in the design in the oball. The peg cards were designed to follow the shape of the round items that hung below used throughout the line. These colors were also ones not currently found by any other competitors at our retailers.
This particular brand was our newest line of products which were designed with geometric shapes in mind. For the box items a hexagonal shape was used for the structure to mimic the shape in the design in the oball. The peg cards were designed to follow the shape of the round items that hung below used throughout the line. These colors were also ones not currently found by any other competitors at our retailers.
Oball Slide, Rattle, & Roll Gift Set
This was the first gift set designed for this new and upcoming brand. The product was used from the current line and sold at wholesale clubs like Costco and Sams. The hexagon shape was also used to tie in the normal packaging sold at other retailers such as Walmart and Target. This was the number 1 selling gift set in 2013 at the clubs.
This was the first gift set designed for this new and upcoming brand. The product was used from the current line and sold at wholesale clubs like Costco and Sams. The hexagon shape was also used to tie in the normal packaging sold at other retailers such as Walmart and Target. This was the number 1 selling gift set in 2013 at the clubs.
Baby Einstein Peg Card Update
Created different card shapes and brand elements to make the design more current, but still keeping similar colors for brand recognition by consumers. The new card shape now resembled the shape of the logo therefore giving the brand a stronger presence on shelf and a more unified fron throughout the line. Kids II just recently purchased Baby Einstein from Disney so the “Disney” was removed from the logo.
Baby Einstein Packaging
This was packaging from 2012 & 2013 that went in stores such as Target, Babies R Us, and Buy Buy Baby. At times there would be play gyms on pallet builds in wholesale clubs such as Costco and Sams. I directed all of the photo shoots and retouched the images used on packaging.
Baby Einstein Gift Sets
Created numerous gift sets for all the brands at Kids II but mainly Baby Einstein. The use of 5 bold colors and simple shapes were used throughout the line. A bow was used generally during holiday season to give them more of a “gifty” feel. The ocean themed gift sets were designed using elements from the ocean such as port holes, dock posts, teak wood, photos of ocean life and environments. Disney liked to use a lot of real life imagery for Baby Einstein. These sets were for Sams wholesale club and sold around the holiday season in 2012. The pack outs sometimes contained inserts and POP to add more interest and call out features when there was no room on the outside of the package.
Created numerous gift sets for all the brands at Kids II but mainly Baby Einstein. The use of 5 bold colors and simple shapes were used throughout the line. A bow was used generally during holiday season to give them more of a “gifty” feel. The ocean themed gift sets were designed using elements from the ocean such as port holes, dock posts, teak wood, photos of ocean life and environments. Disney liked to use a lot of real life imagery for Baby Einstein. These sets were for Sams wholesale club and sold around the holiday season in 2012. The pack outs sometimes contained inserts and POP to add more interest and call out features when there was no room on the outside of the package.
Baby Einstein Discovery House Gift Set
Designed this gift set from a house used in the baby einstein style guide provided by Disney. I wanted to create something that was exclusive to the brand and very eye catching for consumers on shelf. Because of its unique presence...when we tested it with our focus groups it did very well upp against its competitors due to the fact that older siblings would want it so they could play with the packaging. I was very proud of that aspect!
Designed this gift set from a house used in the baby einstein style guide provided by Disney. I wanted to create something that was exclusive to the brand and very eye catching for consumers on shelf. Because of its unique presence...when we tested it with our focus groups it did very well upp against its competitors due to the fact that older siblings would want it so they could play with the packaging. I was very proud of that aspect!
Baby Einstein Jumper
Designed this package which is sold in various retailers such as Target, Babies R Us, and Buy Buy Baby. Becasue it was rather large, the construction was a POL (Partial Overlay) box which made it a bit cheaper when quoting the flat size. The 4 color label was placed on the front and halfway across the top and bottom. So depending how it was oriented on shelf the consumer would see a full color image of the product. Directed the photo shoot and created some vector illustrations for the 1 color carton images used. There were 4 pieces of POP used to showcase all the features this product had.
Designed this package which is sold in various retailers such as Target, Babies R Us, and Buy Buy Baby. Becasue it was rather large, the construction was a POL (Partial Overlay) box which made it a bit cheaper when quoting the flat size. The 4 color label was placed on the front and halfway across the top and bottom. So depending how it was oriented on shelf the consumer would see a full color image of the product. Directed the photo shoot and created some vector illustrations for the 1 color carton images used. There were 4 pieces of POP used to showcase all the features this product had.
Baby Einstein Around the World Bouncer
This box was designed for the first bouncer created for the Baby Einstein “World Collection.” A red top was used to distinguish between the normal line of packaging which was blue on top but keeping the same yellow brand wave on bottom to tie the 2 together. Art directed the photo shoot for all the photos used on this package and POP. A primary and secondary POP was used to call out all the features of this bouncer as well as showcase the rest of the “Around the World” collection. Orange was used so it would “pop” off the predominantly blue color of the fabric and be consistent with other products at retail.
This box was designed for the first bouncer created for the Baby Einstein “World Collection.” A red top was used to distinguish between the normal line of packaging which was blue on top but keeping the same yellow brand wave on bottom to tie the 2 together. Art directed the photo shoot for all the photos used on this package and POP. A primary and secondary POP was used to call out all the features of this bouncer as well as showcase the rest of the “Around the World” collection. Orange was used so it would “pop” off the predominantly blue color of the fabric and be consistent with other products at retail.
Bebewise Swaddle Packaging
Designed high end looking package options for the brand bebewise that was in development. Different textures and materials were utilized in both the package and product such as bamboo for the swaddle material and corn for the packaging so its biodegradeble. Possibly would of been a 9 language package keeping the copy and content to a minimum using and more graphics and illustrations to tell the message.
Designed high end looking package options for the brand bebewise that was in development. Different textures and materials were utilized in both the package and product such as bamboo for the swaddle material and corn for the packaging so its biodegradeble. Possibly would of been a 9 language package keeping the copy and content to a minimum using and more graphics and illustrations to tell the message.
